Social media is the bright, shiny object of modern business. It’s flashy, it’s exciting, and when a TikTok or Instagram Reel pops off and goes viral, it delivers an absolute hit of pure dopamine.
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In the world of product development, it’s easy to get swept up in the aesthetics. A graphic designer hands you a gorgeous, full-color mockup of a product box. It looks sleek. It feels premium. It aligns perfectly with the brand.
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You’ve spent years perfecting your product. You’ve sweated over the supply chain and finally built the hype. But the second you hit the market, your retailers start a knife fight to see who can offer the lowest price.
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